Royal Sugar SA participated in the 9th European Platinum EU Kingsman Sugar Conference 2019 held in Geneva on 24-25 March 2019. The Conference honored with the presence of more than 400 executives of all the powerful companies operating in the international purchase of sugar.
Royal Sugar SA was the only Greek company present. The company was represented by the Founder and Managing Director Mr. Christos Karathanassis, the son of Mr. Paschalis Karathanasis and the Managing Director Mrs. Elli Limou.
https://www.royalsugar.gr/en/component/k2/item/180-dynamic-presence-of-royal-sugar-sa-at-the-9th-european-sugar-conference-in-geneva-24-25-03-19#sigProIda17d209823
The future of the European sugar market was strongly discussed at the conference.The future of the European sugar market was strongly discussed at the conference.
As for sugar production, despite the ban on the use of neonicotinoids, which will lead to yield reductions and reductions in arable land, speakers and scholars expect sugar production in the EU in 2019-20 to remain close to levels of the previous season, as weather conditions are expected to be more common.
Sugar consumption was also debated, with a consensus that European demand for sugar is facing a downward trend due to changes in consumer behavior and rising taxes on sugar consumption across Europe.
Looking at trade in sugar, one of the main conclusions of the conference was that the EU would be balanced as European producers would face increasing competition in their traditional export destinations. New opportunities will emerge in sub-Saharan markets where demand for sugar is rising.